Build a repeatable sales process—and convert more of the opportunities already in front of you.
With 12 weeks of live virtual coaching led by Darrick Boyes, put prospecting, better sales conversations, follow-up, objection handling, closing and weekly accountability into a system your business can actually run.
If you're still the best salesperson in your company, this is how you stop being the only one who can sell.
All taxes included (one payment), or 2 payments of CA$650, total CA$1,300, taxes included. Normal price CA$2,500 plus tax, previously sold at that price. The 50% off compares the one-pay CA$1,250 total to the established CA$2,500 base price plus tax; the two-payment option is a smaller saving, not exactly 50% off. One person per seat.
The Current Reality
Most Canadian businesses don't have a sales problem — they have a process problem.
If any of this sounds familiar, the gap is usually system, not effort.
Inconsistent monthly sales
Revenue swings month to month with no clear reason behind the highs and lows.
Overreliance on referrals
Most of your pipeline comes in through word of mouth, not a process you control.
Leads without follow-up
Good opportunities go cold because no one owns a consistent follow-up cadence.
Owner dependence
Selling stops when you stop — the business has no sales system beyond you.
Discomfort asking for the sale
You or your team hesitate at the close, leaving conversion on the table.
Missed conversion from current opportunities
Deals you already have in front of you don't convert because the process is unclear.
Who This Masterclass Belongs To
Built for Canadian owners who sell
Executives and career sales professionals are also welcome.
If you personally sell
You run the company and handle most sales conversations yourself. You need a structured process that turns ad-hoc calls into a repeatable prospecting, qualification, and follow-up cadence in the tools you already use.
If you lead a sales team
You have people who sell but lack clear sales standards, accountability KPIs, or a unified compensation framework. The program includes a sales-team compensation model template as one example — not the whole promise.
A sales process the whole team can use
Mimi, CEO of TK Graphics, shares how the Sales MasterCLASS helped her team ask better questions and guide clients through the buying process.
Watch on YouTubeThis is a fit if you
- Will apply the work to an active business during the 12 weeks
- Run an owner-led sales team and want clearer standards
- Are an executive or career sales professional building a real process
This is not a fit if you want
- Passive videos to watch without applying the work
- A done-for-you CRM implementation built by someone else
- A guaranteed revenue number without doing the implementation
What You Leave With
Company outcomes — not just theory
You walk away with concrete, reusable assets in the tools you already use. Results vary based on your implementation.
Better-quality sales conversations
Prospecting, discovery, and qualification scripts that raise the quality of every conversation your team runs.
More consistent follow-up
A documented prospecting and follow-up cadence installed in the tools you already use, so nothing slips.
Visibility from KPIs
Pipeline stages in your own CRM or tools plus a KPI scorecard that gives objective visibility on what's working.
Clearer team standards
Shared scripts, stages, and a sales-team compensation model template (where applicable) so standards are explicit, not assumed.
A process the team keeps using
Closing, post-sale follow-up, and referral routines built into a repeatable rhythm that survives after Week 12.
Reusable workbooks & weekly implementation
Workbooks, handouts, and weekly coached implementation so the system actually gets installed — not just discussed.
From understanding sales to using it with confidence
Kari Enns, a business owner, shares how the Sales MasterCLASS strengthened her confidence in sales conversations and gave her a community of peers to learn from.
Watch on YouTubeWhy pay for this program?
You're paying for a guided 12-week build with weekly accountability, live coaching, and structured templates — so the work actually gets installed instead of staying on a to-do list. You do the implementation in your own CRM or tools, and results vary based on that implementation. We promise a concrete process and adoption, not guaranteed revenue.
How Monday setup differs from Tuesday coaching
📅 Monday, October 5, 2026 @ 9:00 a.m. Pacific (Vancouver) time
A separate virtual session covering access, resources, homework, systems, and housekeeping. Attendance at this orientation session is required as part of the refund policy (even though it is separate from the first three weekly sessions).
📅 Tuesday, October 6, 2026 @ 8:00–9:00 a.m. Pacific time
Official start of the twelve weekly virtual coaching sessions facilitated live by Darrick Boyes. Brad Sugars video lessons are assigned learning material.
Program Deliverables
What's included in your 12-week registration
12 Weekly Live Sessions
Twelve weekly virtual group coaching sessions facilitated live by Darrick Boyes. Brad Sugars video lessons are assigned learning material; Darrick coaches the weekly group live.
Workbooks & System Handouts
Workbooks, system handouts, script templates, qualification frameworks, and a sales-team compensation model template included.
Group Support & Templates
Group support, templates, and handouts throughout. Participants build and install their own systems with coaching in whatever existing CRM or tools they use — Avid does not configure your CRM for you.
12-Week Install Roadmap
What you install, phase by phase
A process and adoption roadmap — not a revenue guarantee. Outcomes vary based on implementation.
Prospecting & Pipeline
Install prospecting cadences, define your target buyer, and map a clean sales pipeline in the tools you already use.
Install: Prospecting cadence + pipeline map installed in your CRM or tools.
Discovery & Qualification
Create discovery call scripts, buyer communication standards and qualification rubrics to spend less time on poor-fit leads.
Install: Discovery framework + question bank + buyer communication standards.
Objection Handling & Value Negotiation
Work objection-handling frameworks, price-resistance responses, and value presentation so you can close without defaulting to discounting.
Install: Objection matrix + value proposal.
CRM Stages & KPI Dashboard
Define your CRM stages, activity tracking, and weekly sales metrics for objective visibility and forecasting.
Install: Active sales scorecard + CRM stage workflow.
Closing, Follow-up, Referrals & Management Rhythm
Systematize closing, post-sale follow-up, referral requests, and a weekly sales management rhythm. Includes a sales-team compensation model template as one example.
Install: Closing + follow-up + referral routines + weekly management rhythm. Compensation model template included.
How the 12 weeks work
Learn it. Apply it. Build your sales system.
Brad Sugars, founder of ActionCOACH and Darrick Boyes's business partner, introduces the weekly approach. Each week, you work through Brad's sales lesson, then join Darrick's live virtual group coaching to apply it to your own business, review the work, and build the next part of your sales process.
Brad Sugars's video lessons are assigned learning material. Darrick Boyes facilitates every weekly live group coaching session. Results vary based on implementation; this is not a guaranteed revenue outcome.
Led live by Darrick Boyes
Darrick Boyes is the Founder and facilitator at Avid Business Performance Group (Powered by ActionCOACH Global), with 25+ years of business and training experience. He facilitates the weekly live group coaching sessions and coaches participants through installing their own sales systems.
Brad Sugars video lessons are assigned learning material; Darrick coaches the weekly group live.
Authentic Proof
What participants say about the work
Verifiable community and participant proof. No invented results or measurable claims.
"I picked up new skills, confirmed some beliefs I already had, challenged others, and found actionable ways to improve my process."
"What I appreciated most was that it wasn't just theory — there were practical ideas I could actually implement into how I sell and how I structure my workflow."
Patrick Whelan
Sales Professional, Theraluxe Home Wellness · Langley, BC
"sales tracker, provides very clear data and accountability"
Michael Young
MJY Fabrication Inc. · North Vancouver, BC
Participant feedback, Week 12
Kyle Zurba and Jenna co-own Fireline Group, a welding, manufacturing and heavy mechanical shop in Manitoba. Both took the Sales MasterCLASS.
Kyle and Jenna say the Sales MasterCLASS helped them communicate more effectively in sales conversations, feel more confident in the process and mindset behind selling, and increase sales at Fireline Group.
Kyle Zurba and Jenna
Co-owners, Fireline Group · Manitoba
Paraphrased participant feedback
Rob described how the Sales Masterclass helped him confront his fear of handling objections and turn that area into more of an advantage.
Rob Semeniuk
Trauma Scene Bio Services
"Establish a process and follow it on all sales, and improve it by the time you’re done with the MasterCLASS. It was invaluable."
Ali says he followed the weekly work and built a complete sales system for his business, installing better processes as he went. He credits the MasterCLASS with multiple sales during the 12 weeks and estimates he made more sales in that period than in the previous 12 months.
This comparison is Ali’s estimate from his own business, not a typical or guaranteed result.
Ali Ghanei
Tour De Force Construction · Owner
Participant feedback, Week 6
Prior Participant Survey Summary
In a survey summary, prior participants highlighted scripts, KPI tracking, and interactive coaching as valuable. Results vary based on implementation. No individual revenue example is shown without participant approval.
These are general Avid Business Performance Group reviews — not Sales MasterCLASS outcome claims.
“Their guidance has been practical, motivating, and directly applicable to growing my business.”
Mitchel Hughes
Google review · Avid Surrey · Feb 17, 2026
“He has walked the walk so you know you are getting real world experience.”
Sanjay Kosmadia
Google review · Avid Surrey · Aug 20, 2026
From Participants
Proof before you reserve your seat
"I picked up new skills, confirmed some beliefs I already had, challenged others, and found actionable ways to improve my process."
Patrick Whelan
Sales Professional, Theraluxe Home Wellness · Langley, BC
"sales tracker, provides very clear data and accountability"
Michael Young
MJY Fabrication Inc. · North Vancouver, BC
Participant feedback, Week 12
See the offer & reserve your seat
CA$1,250 total, all taxes included (one payment), or 2 payments of CA$650, total CA$1,300, taxes included. Normal price CA$2,500 plus tax, previously sold at that price. The 50% off compares the one-pay CA$1,250 total to the established CA$2,500 normal base price plus tax; the two-payment option is a smaller saving, not exactly 50% off.
Four paid seats — available until they're sold or at the start of the Monday October 5, 2026 orientation (9:00 a.m. Pacific), whichever happens first.
1Request Program Info
Step 1 of 2Minimal details first. On submit, you'll see the payment choice.
2Select Payment Option
50% off base priceCA$1,250 total, all taxes included
One payment, paid in full — 50% off the normal base price.
2 payments of CA$650 (total CA$1,300, taxes included)
A smaller saving than the one-pay option — not exactly 50% off.
One person per seat. You'll complete payment on Avid's secure checkout page.
Conditional refund policy
After the Week 3 session, if you decide for any reason not to continue or participate, you may request a full refund — provided you attended the October 5 orientation session, attended each of the first three weekly MasterCLASS sessions, and completed the assigned work each week through Week 3.
Frequently Asked Questions
Install a sales system your business can actually run.
Twelve weeks of live group coaching with Darrick Boyes. Four paid seats — available until they're sold or at the start of the Monday October 5, 2026 orientation (9:00 a.m. Pacific), whichever happens first.
CA$1,250 $2,500 + tax
4 paid seats · ends Oct 5 9 AM PT or when sold